More than a buzzword, Gamification has become an important solution to promote productivity and engage employees. Here are ways on how incorporating it in your organization can help you transform your workforce.
“Employee engagement” has been a megatrend for employers across all industries in recent years as they strive to unlock the related benefits of productivity, customer satisfaction, retention and many more that come with it. Employers are consistently seeking new and better ways to engage their employees, whether it be through dynamic e-learning or strengthening workplace culture. But one important and powerful design element is still often misunderstood and overlooked: gamification.
Gamification is the application of the game concept to a non-game context—in this instance, turning work into a game. It incorporates rewards (such as points, badges, and gifts) and indicates a status or ranking depending on your achievements. Now more than just a buzzword, gamification is a concept that employers are adopting to ensure that employees are engaged. Why is it so effective? Research shows that it all links back to tapping to a person’s innate need for recognition and rewards. As humans, we strive more towards achievements that have a reward at the end (even something as arbitrary as digital points) and we’re born with an innate drive of competitiveness that pushes us to get there before our peers.
Here’s how introducing gamification elements to the workplace could be transformative for your organization.
A Harvard Business School study in 2019 found that applying gamification during the learning process not only made people more willing to learn, but they became more engaged in the materials and were more likely to complete the course or lesson at hand. This is a crucial takeaway for businesses who are looking to make their onboarding and training sessions more engaging and effective for employees. In fact, a survey found that 83% of those who received training with gamification elements feel motivated at work. With that in mind, consider introducing gamified elements into this process by rewarding staff for reading certain materials or passing an e-learning knowledge test. To help introduce friendly competition, a scoreboard can be created tallying those who perform best in their training sessions.
When rewards come into play, people are naturally motivated to work harder — in a working context, this can include coming up with different ways to solve the problem at hand. Research shows that gamification makes 90% of employees more productive in the workplace and 48% saw a rise in motivation. Companies with remote workers can also use gamified techniques to ensure that remote workers remain engaged at work even if they are out of the office. For example, one company who employs remote call centre agents reward remote staff when they hit their call time targets and KPIs. By implementing gamification, the company saw participating agents outperform their peers by 23% and a boost in customer satisfaction by 9%.
Today’s young workforce is very into technology, specifically mobile and video games. With millennials set to make up 75% of the workforce by 2025, companies are quickly turning to gamification to make the recruitment process innovative and interactive by gamified recruitment. Tech companies used an online hacking quiz or coding tests for their programmer candidates. Meanwhile, hospitality companies have used avatar games that put applicants in different scenarios to test how they handle situations such as managing demanding customers. With gamified elements introduced at both the recruitment and working stage, businesses can not only attract young new talent but also ensure their retention through working styles that resonate with them.
One survey found that gamified software has a direct impact on team morale, with 88% of employees saying that gamification has made them happier at work. As gamification grants employees consistent rewards in their day-to-day work, they feel a heightened sense of purpose in the company and have a clearer idea of their progress or achievements. While this helps foster a more positive working culture, it also strengthens workplace friendships as peers gain friendly competition in their roles. Above all else, gamification helps to make tasks fun—it adds excitement and anticipation to daily monotonous tasks.
Now that we know what gamification is and how it can transform your organization, let’s see how we can start introducing it. Here are the top things to consider:
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