Call-tree action sped up by 75% with Eko Broadcasts
Thanachart Bank Public Limited (TBank) is present in every province of Thailand, has over 600 branches, and employs over 14,000 people.
Before Eko, upper-management communicated with their branches and employees through decentralised channels like email, and consumer-based messaging applications.
This led to an inefficient and challenging call-tree process.
Multiple communication channels meant management had to spend time and effort thinking about the most efficient way to reach relevant personnel.
Eko’s Broadcast feature centralised communications and eliminated the issue entirely.
Broadcasts are one-way announcements that can be sent to the entire company or specific teams. Once a Broadcast is delivered, it appears as a push notification on an employee’s mobile device.
With Broadcasts, TBank saw their call-tree process speed up by 75%.
Thanachart Bank executives use Broadcast regularly :
- To send out urgent information
- To educate employees about new products and services
- To update all their subsidiaries and branches on important policy changes
TBank’s employees now use Eko as their primary internal communications platform.
Everyone can send messages, share media files, exchange work-related documentation and collaborate with their coworkers as clearly and efficiently as possible.
Eko’s security features assure upper-management that all the information exchanged between employees and branches remains secure.
With their new centralised communication system, Thanachart Bank reported reduced cost of error, increased staff engagement, and improved productivity — the pillars of a successful, well-functioning organisation.