In today’s world, external communications that your retail brand blasts out to reach your customers is instantaneous. People around the country, or even the world, can receive news immediately when you launch a new promotion or offer a new product. And yet, why are internal business communications so slow in comparison? In an industry like retail, where purchases are made quickly and business moves fast, it’s crucial for internal communications to be at digital speed at all times. Here’s 3 reasons why you should stop relying on notice board announcements in the break room or team huddles for important information to reach your frontline.
1. It keeps staff informed in real time about company or product updates
As a customer, it’s truly frustrating when you seek help from an employee and they are not equipped to answer. Ensure this doesn’t happen in your retail store by implementing the right real-time communication tools which allow important updates, such as today’s promotion or items that have run out of stock, to be shared with the entire workforce, certain teams, or specific individuals instantly. With this on-demand connection, your frontline will be much better equipped to provide top customer service.
2. It helps staff work together to handle ad hoc situations
In just the course of one hour, many things can happen in a retail store that require immediate attention, whether that’s cleaning up a spillage on aisle 2, reorganizing a messy shelf, or fixing a broken cashier till. Manually walking over to find the right staff member for task delegation is timely and inefficient. With digital communication tools, the responsible individual can be informed with a push notification and message that their action is required immediately.
3. It helps senior members manage multiple branches at once effectively
Managing multiple branches at once is extremely difficult — it’s a challenge to keep on top of all the operations and have visibility into whether things are running smoothly. With a mobile-first communication tool, store managers can send their reports electronically to be reviewed at any time. On-demand requests, such as an update on the storefront display at the flagship branch, can be sent and replied to instantly without delays or travel time required.