You probably all remember the time where it was very uncommon, even considered bad manners to use emoticons in a professional setting. Emoticons were for private conversations only. Sending a winker smiley to your boss? No way.
Today, using emoticons in working context is pretty much daily business. And we know that it can sometimes be much easier to combine text with an emoticon in order the send the right message. As putting an emoticon or emoji at the end of a sentence, effective communication is sometimes achieved even faster.
But why do we actually like emoticons so much? How can you explain the success of these little hairless faces? Next year, we celebrate the 25th birthday of the smiley emoticon. Originally invented in 1982 by Scott Elliott Fahlmann, a computer scientist from Ohio, their success didn’t seem predictable. Fahlmann proposed to use :-) and :-( at the end of a message in order to distinguish serious posts from jokes. After explaining that it should be read sideways, matters ran their course and the rest is history. Nowadays it seems almost unreal that these little smiles weren’t with us since forever. And while I am writing this, :-) turns automatically into a smiling face.
Our brain learned fast to understand these three punctuation marks as a smiling face. Researchers even discovered that while looking at a smiling emoticon the exact same areas of our brain get activated as if we are looking at a laughing human’s face. This shows the immense impact an emoticon has on our perception of how we see things. Btw: On July 17th we’re celebrating “World Emoji Day”.
But our love for emoticons seams almost old-fashioned, compared to stickers. Especially in Asia, we’ have climbed the next step on the communication ladder by adding a coffee drinking pug called “Ham” wearing a sleeveless tee with his own name on it or a egg sushi with shy face saying “Thank you”.
The sticker mania, of course, brings the power of emoticons on a whole different level. As a mix of cartons and Japanese-smiley-like emojis, people need less time tapping out words on a phone and still get more expression than with a simple emoji. In our team chat, we suddenly have the possibility to share emotions or actions on little characters, and the -especially the Asian- world takes advantage of that: Due to their increasing numbers of use, Stickers are clearly on their way to become the next emoticon.
As a collaborative communication tool, Eko offers the possibility to fully customize our app. We want to ensure to personalize our various features as much as you decide, so it gets 100% yours. This also includes the possibility of personalized stickers and, of course, you can also use our default ones. But who doesn’t dream of a sticker of your favorite lunch place? Or of your coworker who’s always late for meetings? No need to ask “Who’s in for lunch?”. Just post the sticker of your favorite chicken rice plate, and everything is said.